Meta plans to start systematically collecting and analyzing user conversations with its AI chatbot across WhatsApp, Instagram, and Facebook starting December 16, 2025. This initiative, aimed at enhancing ad personalization and content relevance, will not allow users to opt out of data collection. The data, gathered from interactions about topics like cycling or cooking, could lead to targeted advertisements and tailored content recommendations. While Meta asserts that sensitive information won’t be used for ads, it will still be collected for AI functionality. Users can block AI integration in WhatsApp through “Advanced chat privacy,” but they must apply this setting for each chat. It’s vital to note that interactions on linked accounts will influence ad displays across platforms. The rollout in the EU and UK remains uncertain because of GDPR laws. Ultimately, users wishing to protect their privacy must refrain from utilizing Meta’s AI features. For detailed information, consult Meta’s privacy policy.
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