Allday Project Featured in Google’s Gemini Advertisement

Google Korea has partnered with K-pop coed quintet Allday Project to promote its AI assistant, Gemini, through the campaign titled “All Day Assistant, Gemini.” The campaign features a YouTube video showcasing the group members as they navigate campus life with the help of Gemini and Veo 3, a video-generating AI. This collaboration is particularly relevant as three members are university students, highlighting the campaign’s connection to student life. Over the next few days, Google will release three additional videos demonstrating how Gemini can assist students with everyday tasks. A Google Korea spokesperson expressed the initiative’s aim to encourage students to experience and creatively use Gemini in their daily routines. Additionally, university and graduate school students can apply for the Google AI Pro promotion until October 6, enhancing engagement with the AI assistant. This innovative campaign aims to foster a closer relationship between technology and student experiences.

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