In a recent Hubbis interview, Amanda Ong, CEO of Arta Finance in Singapore, discussed the firm’s innovative approach to wealth management. Arta operates a dual business model, serving affluent individuals directly while partnering with financial institutions to integrate advanced investment and AI capabilities. Designed to democratize access to private market opportunities, Arta positions itself as a leading white-label partner for wealth managers and banks, offering scalability and hyper-personalized client experiences.
Ong emphasized Arta’s appeal to high-net-worth clients seeking transparent investment options and competitive fees, alongside a modernized banking experience. Arta’s platform caters to both self-directed and guided investors, providing a diverse range of private and structured product strategies.
Their partnership strategy is gaining traction, with collaborations like WIO Bank and Income Advisory Financial Advisers enhancing client access to these sophisticated offerings. Arta’s commitment to AI continues to evolve, equipping users with cutting-edge tools for portfolio management and investment exploration, ultimately providing widespread access to elite financial strategies.
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