Amazon Ads celebrated a decade in India with the launch of innovative AI-driven tools and a streamlined advertising platform during its inaugural event, ‘Connected Worlds.’ This gathering of advertisers and partners introduced key features like Creative Agent, Ads Agent, and a unified Campaign Manager, aimed at enhancing full-funnel advertising. Over ten years, Amazon Ads has transitioned from enabling brand visibility to supporting the complete customer journey—from awareness to purchase—utilizing diverse formats like video and display ads. Girish Prabhu, VP and Head of Amazon Ads India, emphasized the importance of connecting brands with audiences effectively. The newly launched Creative Agent aids in creating ads via natural language, while Ads Agent optimizes campaigns within Amazon Marketing Cloud. Additionally, a comprehensive Campaign Manager integrates reporting and AI insights. Amazon’s streaming platforms, such as Prime Video, enhance commerce-driven advertising with interactive formats. Lastly, Amazon Now’s expansion presents new opportunities for brands in quick commerce advertising.
Source link
Share
Read more