Amazon Ads has launched innovative AI tools to simplify creative production and campaign management for marketers, particularly in Canada. The AI-powered Video Generator, introduced at the unBoxed 2025 conference, enables advertisers to create professional, multi-scene video ads quickly and at no extra cost. Users can easily upload product images or videos to generate six personalized video variations, complete with smooth transitions and background music, bridging the gap for brands lacking time or resources. This tool enhances the engagement and effectiveness of marketing campaigns by bringing products to life and offering a deeper understanding of their value. Furthermore, intelligent summarization technology allows users to extract key clips from longer videos, making ad production even easier. Observing significant growth in the U.S., with a fourfold increase in campaigns using the Video Generator, Amazon Ads is poised to revolutionize the advertising landscape for Canadian businesses, fostering emotional connections with shoppers.
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