Amazon has launched a new feature called Lens Live to enhance online shopping convenience. By simply pointing your phone’s camera at any object, users can quickly find matching items listed on Amazon. This innovative tool utilizes advanced generative AI for superior object detection and matching with Amazon’s extensive inventory.
Once users access the camera through the Amazon app, the Lens Live feature scans objects and displays top matches in a swipeable carousel for easy comparison. If multiple options are available, users can scroll through the results and add their preferred item to the cart with a simple tap. The integrated Rufus AI shopping assistant is also available to provide product details and answer questions, further facilitating an informed purchasing decision.
Currently available on the iOS app, Lens Live is being rolled out to millions of US users, with plans for wider accessibility. This cutting-edge technology positions Amazon as a leader in AI-driven shopping experiences.
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