As the festive shopping season approaches, Amazon is set to support small businesses with significant fee cuts, enhanced AI tools, and streamlined compliance assistance ahead of the Great Indian Festival 2025. Recent initiatives include fee reductions in key categories like fashion and healthcare, allowing sellers to save significantly on popular products such as air fryers and treadmills. In addition, Amazon’s new “Sell More Save More” promotion tool encourages bulk purchases by reducing fees on multiple units sold together.
Amazon is also leveraging AI to simplify the selling process, using its GenAI tool to create product listings quickly and efficiently, cutting catalogue creation time by 70%. On the logistics front, new fulfilment centres and improved delivery systems are in place to meet festive demand. Furthermore, Amazon supports sellers with GST registration and adapts to recent reforms, ensuring smooth interstate operations. These strategies aim to lower costs and foster higher sales during the peak shopping period.
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