Amazon is reportedly blocking AI shopping tools from external companies, including Google, Perplexity, Anthropic, and OpenAI, to protect its search visibility. Recent code updates prevent Amazon products from showing up in results when using these AI chatbots and search engines. Analysts suggest that this move exemplifies how retailers are adapting to the rising influence of AI on consumer behavior. As consumers increasingly integrate AI into their shopping experiences, traditional retailers, including Walmart and Shopify, are facing challenges in maintaining direct engagement with customers. Michael Morton, a senior analyst at MoffettNathanson, highlighted that this shift could significantly alter the product discovery process, impacting business models across the eCommerce landscape. As Amazon and Walmart implement strategies to safeguard their market position, this represents a broader transformation within the retail industry. For ongoing insights into AI in eCommerce, subscribe to the daily AI Newsletter.
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