Hollywood is bracing for a transformation as Amazon unveils plans to leverage artificial intelligence (AI) in film and TV production. Led by Albert Cheng from Amazon MGM Studios, the initiative aims to reduce costs and streamline the creative process. A closed beta program will launch in March, inviting industry partners to explore these AI tools, with results expected by May.
Cheng likens the AI development team to a “startup,” emphasizing a tight-knit group under Jeff Bezos’s “two pizza team” philosophy. As production budgets soar, AI is seen as a way to expedite content creation without sacrificing human innovation. However, concerns arise among prominent actors like Emily Blunt, who worry AI could threaten their roles.
Ultimately, Amazon reassures that human talent will remain central to the process, with AI serving as a supplementary tool. As companies like Amazon implement AI, the industry navigates both advancements and potential job impacts.
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