Amazon Web Services Inc. has launched AWS Elemental Inference, a groundbreaking service aimed at enhancing social media livestreaming. This innovative AI tool automatically transforms and optimizes video for vertical displays in real time, catering to platforms like Instagram Reels, TikTok, and YouTube Shorts, which primarily use vertical formats. Traditional landscape videos often require extensive editing, leading to delays that can cause viewers to miss key moments. AWS Elemental Inference eliminates this need, applying vertical transformations within just 6-10 seconds, ensuring almost real-time streaming. The service integrates seamlessly with AWS Elemental MediaLive, allowing broadcasters to leverage AI optimizations without altering their existing video setups. Additionally, it conducts advanced metadata analysis to automatically extract clips for immediate, optimized highlights, especially beneficial for live sports. Available in key AWS regions, this service empowers content creators to focus on quality rather than tedious editing, streamlining their production process for enhanced audience engagement.
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