Amazon has launched Lens Live, an AI-powered upgrade to its existing Amazon Lens feature, enhancing visual search capabilities for online shopping. Similar to Google Lens and Pinterest Lens, Lens Live enables shoppers to discover products by pointing their phone at real-world items, displaying matching products in a swipeable carousel. This upgrade will complement Amazon’s AI shopping assistant, Rufus, which provides product insights and conversational prompts.
Lens Live enhances traditional visual search by allowing customers to tap on items in their camera view to find matches and save favorites. Utilized by Amazon SageMaker and AWS-managed OpenSearch, this new feature caters to comparison shopping, benefiting users looking for better deals. Rolling out first on iOS for millions of U.S. shoppers, Lens Live exemplifies Amazon’s commitment to integrating AI into the shopping experience, providing tools like AI-enhanced product reviews and personalized shopping prompts.
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