AMC Networks Joins Forces with AI Startup Runway

AMC Networks is collaborating with AI startup Runway to enhance its TV show marketing and development. Runway’s AI technology will streamline access to standout scenes and generate promotional images, while also expediting the “pre-visualization” process during development. This partnership aims to refine special effects concepts and improve overall creative processes. Stephanie Mitchko, AMC’s executive vice president, acknowledged the transformative potential of AI in marketing and content creation, emphasizing their goal to support storytellers. While AI can reduce costs and encourage creative risk-taking, there are concerns in Hollywood about job reductions and copyright issues, as some creatives argue that AI models are trained on their work without consent or compensation. Runway also has a partnership with Lionsgate, focusing on behind-the-scenes tasks like storyboarding. Experts suggest AI companies need to secure content licenses to further advance their tools, amid rapid advancements in AI filmmaking technology.

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