Amid Midjourney’s Legal Troubles, Two AI Studios Secure Major Contracts

As copyright lawsuits against major generative AI firms rise, two smaller studios, Gennie and Toonstar, are carving their niche by prioritizing legal compliance in their workflows. Gennie recently launched “Killer Kings,” a true crime docuseries featuring AI-generated reenactments, and emphasizes historical accuracy through rigorous research and a framework called the “Pillars of Protection.” Meanwhile, Toonstar, which focuses on animation for platforms like YouTube, has partnered with WME for a new series featuring comedian Nigel Ng. Both studios leverage AI to enhance production efficiency while avoiding copyright issues by maintaining clear guidelines and collaborating closely with traditional media partners. Their proactive strategies are beginning to yield results, with Gennie’s content airing internationally and Toonstar scaling through agency partnerships. This approach could serve as a model for others navigating the evolving landscape of AI in media.

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