Amperity has launched specialised AI tools for airlines and hotels, designed to enhance customer engagement through real-time, personalised interactions. Based in Seattle, this customer data platform introduces Amperity for Hotels and Amperity for Airlines, which consolidate data from various systems into unified guest profiles. These AI-driven products address the widespread issue of fragmented traveller information, enabling brands to offer tailored services across multiple channels.
The tools leverage real-time data from websites, mobile apps, and booking engines, facilitating instant decision-making on customer offers. By creating a holistic view of each traveller, brands can ensure consistent treatment across all touchpoints, fostering trust and encouraging data sharing.
Amperity’s solutions have already attracted clients like Alaska Airlines, with increasing interest as travel brands strive for higher-margin direct sales post-pandemic. The company continues to evolve its Customer Data Cloud, focusing on sector-specific enhancements to meet growing consumer expectations in personalisation.
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