Anthropic has launched a multi-million-dollar advertising campaign for its AI thinking partner, Claude, in the US and UK. Created in collaboration with Mother, this marks Anthropic’s debut in paid advertising. The “Keep thinking” campaign aims to position Claude as the preferred AI for problem solvers, highlighting its ability to enhance human thinking rather than replace it. The campaign kicks off with a dynamic 90-second film that transforms the narrative from “there’s never been a worse time” to “there’s never been a better time,” showcasing Claude solving diverse challenges, from research to art. The tagline, “Keep thinking,” serves as a promise to build AI responsibly while empowering creativity and problem-solving. The campaign incorporates various media platforms, including streaming services like Netflix and Hulu, alongside print placements in major newspapers. Directed by Daniel Wolfe, this initiative emphasizes AI as a solution amidst contemporary challenges, encouraging users to embrace their potential.
Source link
Share
Read more