Anthropic plans to spend millions on a Super Bowl ad aimed at criticizing rival OpenAI’s strategy of introducing ads into its ChatGPT chatbot. The commercial features a humorous scenario where a young man seeks fitness advice from a chatbot, emphasizing the message, “Ads are coming to AI. But not to Claude,” promoting Anthropic’s ad-free chatbot, Claude. This marks a significant public confrontation between major AI players as both companies prepare for the expected audience of around 120 million viewers. OpenAI’s CEO, Sam Altman, dismissed the ad as “deceptive,” asserting that they respect user experience. Meanwhile, OpenAI is set to showcase its Codex coding tool in a separate Super Bowl ad, as it plans to roll out ads in ChatGPT for its Free and Go tiers. This shift reflects a broader trend in the tech sector towards monetization strategies, particularly amidst escalating operating costs. Search engine optimization (SEO) strategies will be crucial as AI continues to evolve in this competitive landscape.
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