Apple is nearing a significant agreement to license Google’s advanced Gemini AI model, valued at around $1 billion annually. This partnership aims to enhance Siri’s capabilities, utilizing Gemini’s 1.2 trillion parameters to manage complex tasks like summarizing and contextual understanding. Apple plans to run Gemini on its secure cloud infrastructure, ensuring user privacy and maintaining control over Siri’s functions. This strategic move is intended as a temporary solution until Apple can develop its in-house AI systems to match Gemini’s sophistication. Since Siri’s launch in 2011, it has lagged behind competitors like Google Assistant and Amazon Alexa. With the integration of Gemini, Apple aims to narrow this gap and improve Siri’s responsiveness by spring 2026. This collaboration reflects Apple’s pragmatic approach to enhancing user experience while concurrently investing in future AI capabilities. Overall, this license marks a pivotal shift in Apple’s voice assistant strategy, promising a smarter Siri.
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