Apple is transforming its AI strategy by opening CarPlay to third-party AI assistants like ChatGPT and Google Gemini, a significant shift set to enhance user experience soon. While Siri remains the default voice assistant within CarPlay, third-party AI systems will function as separate applications, allowing users to choose their preferred option. This integration reflects Apple’s acknowledgment of its competitive stance in the AI landscape, further supported by its partnership with Google. Anticipated updates, including extensive support for third-party chatbots, are expected to roll out with future iOS versions, likely revealed during the spring WWDC conference. Apple also plans to introduce an AI-enhanced version of Siri, although the timeline is still uncertain, posing a risk of user attrition. By focusing on collaboration rather than solely internal development, Apple aims to maintain control over the user experience while adapting to the growing significance of AI in automotive technology.
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