Apple and Google, often seen as rivals, are collaborating on revamping Siri using Google’s Gemini AI, as reported by Bloomberg. This partnership aims to enhance Siri’s capabilities, with plans for the update expected next year amid Apple’s broader generative AI push. Both companies’ stocks rose following the news, highlighting market optimism. Key figures in Apple’s AI division, including AI chief John Giannandrea, faced setbacks as project leadership shifts occurred, prompting discussions about integrating outside technologies. Apple is currently testing two Siri versions—one using its own models and another based on external AI systems. Although Apple’s AI team has experienced high-profile departures, CEO Tim Cook emphasizes the urgency for innovation in AI. The Siri overhaul is crucial for Apple to stay competitive as it explores AI partnerships with OpenAI and Anthropic. This strategic move underscores Apple’s determination to strengthen its AI position and meet market demands without further delays.
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