Apple’s long-awaited Siri upgrade is anticipated by next year, but delays have provoked criticism from competitors like Google. Recent reports suggest Apple may partner with Google’s Gemini generative AI model to enhance Siri’s capabilities. This collaboration is part of Apple’s strategy to compete with major players in the AI space, such as OpenAI and ChatGPT. Historically, Apple has faced challenges in delivering on its AI promises, leading to skepticism about Siri’s improvements, often deemed “vaporware.” Additionally, Apple has engaged with OpenAI for tasks Siri cannot manage independently, signaling an openness to external AI models. Currently, Apple is evaluating different options, including its internal AI and potential systems like Claude and Gemini. A “bake-off” is underway to determine which model will best enhance Siri. More details on Siri’s future may emerge during the iPhone 17 event in September, keeping users eager for advancements in Apple’s AI technology.
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