Apple Inc. is reportedly exploring the integration of artificial intelligence from OpenAI or Anthropic PBC to enhance its digital assistant, Siri, as it lags behind competitors in AI innovation. According to Bloomberg’s Mark Gurman, discussions are ongoing with both companies to develop AI models compatible with Apple’s cloud infrastructure, with Anthropic currently favored. While Siri has access to ChatGPT through Apple Intelligence, this is an opt-in feature rather than a core update. Apple’s internal project, LLM Siri, is still under development but struggles to match market-ready AI models. If Apple opts for external AI solutions, it would signify the company’s challenges in generative AI. As Apple navigates this transition, it risks alienating its loyal user base if Siri continues to fall short of expectations, particularly in fundamental tasks. The company faces intensified pressure to innovate amidst competitive advancements in AI, notably from Google’s Gemini Models.
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Apple Contemplates Adopting OpenAI or Anthropic Technologies as It Struggles to Keep Pace in the AI Race
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