Amid intense competition from OpenAI’s ChatGPT and Google’s Gemini, Apple is revamping its Siri voice assistant with a training tool called “Veritas,” aimed at enhancing Siri’s capabilities. This internal platform enables employees to interact with a next-gen version of Siri, perform complex tasks, and access user data for testing purposes. Powered by a new system dubbed “Linwood,” Veritas combines Apple’s language models with potential collaborations from external sources like Google, signaling a strategic shift for Apple amid concerns about its in-house models’ reliability.
Despite ambitious plans for Siri 2.0, technical glitches and strategic missteps have led to delays. Apple aims for Siri to deeply integrate with iOS, functioning akin to a personal assistant rather than a mere chatbot. Internal challenges, including leadership changes and staffing issues, complicate this vision, as Apple navigates the balance between privacy and the need for real-world data. The coming months will be crucial in determining Siri’s evolution into a capable digital assistant.
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