Apple Introduces AI-Powered Tags to Enhance App Discovery in the App Store: News and Insights

At the Worldwide Developers Conference (WWDC 25) on June 11, 2025, Apple announced plans to use AI technology to improve app discovery on the App Store. The new feature, App Store Tags, will provide AI-generated labels that spotlight specific app features, facilitating a more streamlined search process for users. This enhancement aims to reveal details often overlooked in app listings, offering both users and developers better insights into app visibility. The initiative aligns with trends in the app industry embracing AI to elevate user experience. Users will gain access to curated app collections based on similar functionalities, while developers can manage these tags through App Store Connect. Additionally, Apple will introduce improvements such as custom product pages for targeted keyword searches and better app metadata. These enhancements are expected to create a more personalized experience for users and greater exposure for developers, reflecting a significant shift in app discovery dynamics.

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