Apple has made a significant move into generative AI by partnering with Google to enhance Siri, leveraging Google’s Gemini AI for its upcoming features. This collaboration marks a transformative step for Apple, which evaluated multiple options before selecting Google’s technology as the foundation for its Apple Foundation Models. The partnership aims to deliver advanced user experiences across Apple devices while maintaining operational integrity on its own hardware and private cloud systems for user privacy.
Though financial specifics were undisclosed, earlier reports suggested Apple might pay around $1 billion annually for access to Google’s AI capabilities. This agreement reinforces Google’s standing in the competitive AI market, particularly after its strong performance in 2025. As rivals like Microsoft and Amazon rapidly advance in AI, Apple’s partnership with Google underscores its urgency to innovate Siri, despite previous delays. Additionally, Apple’s ongoing collaboration with OpenAI to integrate ChatGPT remains intact as it navigates this new partnership.
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