Apple is reportedly close to finalizing a deal with Google, committing to pay approximately $1 billion annually for a customized version of Google’s Gemini AI model to enhance Siri. This strategic move marks a significant shift for Apple, which has historically depended on its proprietary technology. The custom AI model boasts an impressive 1.2 trillion parameters, vastly outperforming Apple’s current models, which utilize 150 billion parameters. Apple’s decision to partner with Google follows evaluations of AI solutions from OpenAI and Anthropic. The revamped Siri, powered by this advanced AI, is expected to launch in spring, although plans may evolve as the release date approaches. This collaboration underscores Apple’s commitment to integrating cutting-edge technology and enhancing user experience through AI-driven innovations, reaffirming its competitive stance in the tech market.
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