Apple is set to overhaul Siri, transitioning it into an advanced AI chatbot known as ‘Campos’ to enhance user interaction on iPhone, iPad, and Mac devices. This significant update, reported by Bloomberg, aims to replace the current Siri interface with a more conversational structure, enabling users to engage through both voice and text. Apple’s move comes as it strives to compete with leading AI advancements, following a lukewarm reception to its earlier ‘Apple Intelligence’ features launched in 2024.
Additionally, Apple has forged a partnership with Google, integrating its Gemini AI models into Campos, leveraging advanced technology to improve user experience. Although the chatbot features won’t debut immediately, they are anticipated in upcoming software updates. Furthermore, Apple is exploring new AI-powered hardware, including a potential wearable device designed to assist users in real time, projected for release around 2027. This strategic shift positions Apple to redefine user engagement through innovative AI solutions.
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