Apple is set to announce a significant update to its Siri assistant powered by Google’s Gemini AI models in late February, as confirmed by Bloomberg’s Mark Gurman. This update marks Apple’s strategic shift in AI development, enabling Siri to utilize personal data and on-screen content—finally fulfilling promises made back in June 2024. This upgrade signifies Apple’s most substantial Siri enhancement in years and highlights its recognition of the need for external assistance in the competitive AI landscape. Furthermore, a more advanced conversational Siri, leveraging Google’s cloud infrastructure, is expected at Apple’s June WWDC event. This collaboration reflects a critical response to Apple’s challenges in keeping pace with AI advancements pioneered by competitors like ChatGPT and Google Assistant. With this move, Apple is poised to reclaim its position in the evolving digital assistant market by delivering features that have long been anticipated and needed by users.
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