At Appleās recent Worldwide Developers Conference (WWDC), artificial intelligence features took a backseat as the company unveiled a new software design called Liquid Glass, along with enhanced phone, camera apps, and updates for the Apple Watch and Vision Pro. Despite pressure from competitors, Apple’s AI announcements were modest, introducing features like live translation for messages and FaceTime, already available on Android. A new fitness app, Workout Buddy, uses an AI-generated voice to motivate users during workouts. Additionally, Apple plans to allow developers to leverage its on-device large language model, enhancing non-Apple apps. Last yearās Siri updates, intended to make it more personable, remain unreleased, raising concerns about Appleās AI direction. Analysts suggest that Apple may need to pursue significant external partnerships or acquisitions to enhance its AI capabilities and compete effectively with leaders like OpenAI and Google. Overall, WWDC reaffirmed Apple’s cautious approach amid evolving AI demands.
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