Apple Showcases AI Innovations in Apps, Leaving Out Siri

At WWDC 2025, Apple showcased a range of AI features under “Apple Intelligence,” enhancing apps like Messages and Mail with smart summaries and image generation. However, there was a notable absence: Siri, which Apple had positioned as the future of interaction. Instead of announcing significant upgrades as promised in 2024, Siri was merely mentioned, reflecting disappointment given its past prominence. Other companies, such as Google and Microsoft, are advancing their AI assistants, while Apple appears stagnant, even allowing users to query ChatGPT instead of relying on Siri. The new AI features, while useful, felt fragmented, lacking a cohesive interface and relying on embedded intelligence rather than dialog. Apple’s marketing emphasis on AI contrasts with Siri’s underwhelming capabilities, leading to questions about its future viability. Ultimately, the event highlighted Apple’s struggle to evolve Siri amid growing competition and expectations in the AI landscape.

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