The global smartphone market is projected to decline by 13% in shipments in 2026, with a slight recovery of 3% in 2027, totaling 1.1 billion and 1.14 billion units, respectively, according to a Morgan Stanley AlphaWise survey. This decline presents an opportunity for Apple (AAPL), which is expected to see a positive year-over-year net switching rate, unlike its competitors. The survey, involving 2,000 participants in the US and China, and 1,500 in the UK and Germany, highlights that advanced features and upgrade eligibility are significant factors for US customers, while quality drives Chinese customers to switch to iPhones. Additionally, interest in Apple’s upcoming foldable iPhone is high, with 27% of current iPhone owners expressing strong interest. This positions Apple favorably in a challenging market, as it continues to innovate and capture consumer attention. Read more here for in-depth insights.
Source link
Share
Read more