Apple is facing a legal crisis after the launch of the iPhone 16 in September 2024, during which it promised advanced “Apple Intelligence” features, including a major upgrade for Siri powered by AI. Despite the $799 price tag, the expected AI enhancements have not materialized, leading to multiple lawsuits from customers and shareholders for misleading advertising. In June, Apple postponed Siri’s update to 2026, but recent reports indicate they may partner with AI firms OpenAI and Anthropic to implement their technology instead. This pivot suggests a significant retreat from Apple’s initial ambitious plans and raises concerns among investors about the company’s ability to compete effectively in the AI space. Additionally, Apple asserted the AI industry is overhyping its capabilities, signaling a cautious approach moving forward. As the tech giant invests $500 billion in U.S. tech manufacturing, its decisions could reshape its role in the rapidly evolving AI landscape.
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