Apple is exploring a partnership with Google to utilize Google Gemini AI for a revamped Siri voice assistant. This move marks a significant shift in Apple’s approach to artificial intelligence, as it traditionally emphasizes in-house technology. Recently, Apple engaged with Alphabet Inc. to discuss creating a custom AI model for Siri, which could potentially launch next year. Despite interest in alternative AI solutions like Anthropic’s Claude models, Apple’s hesitation appears to stem from high costs and internal challenges in developing their own AI technology.
Apple is concurrently evaluating two Siri prototypes: Linwood, powered by its own models, and Glenwood, reliant on external technology. This dual approach reflects Apple’s internal competition to enhance Siri’s performance amidst fierce competition in the AI landscape. The collaboration with Google may alter Apple’s longstanding search agreement, raising questions about future financial dynamics. As Siri struggles to meet user expectations, the need for effective AI solutions has become increasingly urgent.
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