Apple’s Updated App Review Guidelines Restrict Apps from Sharing Personal Data with Third-Party AI

Apple has unveiled new App Review Guidelines requiring developers to disclose and obtain user consent before sharing personal data with third-party AI. This update precedes the anticipated release of an AI-enhanced Siri in 2026, which will utilize Google’s Gemini technology for improved functionality. The revised guideline specifically emphasizes the need for transparency in data sharing with AI companies, reinforcing compliance with data privacy regulations like the EU’s GDPR and California’s Consumer Privacy Act. Previously, Rule 5.1.2(i) mandated user consent for data sharing but has now explicitly mentioned third-party AI. This change aims to protect user data as more apps incorporate AI to personalize experiences. Non-compliance could lead to app removal from the App Store. Additionally, the updates support Apple’s new Mini Apps Program and revisions affecting creator and loan apps, along with the inclusion of crypto exchanges in regulated fields. These initiatives highlight Apple’s commitment to user privacy in the evolving digital landscape.

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