On November 18, 2025, AppsFlyer unveiled eight new products, expanding its capabilities beyond mobile attribution to become a “Modern Marketing Cloud.” This San Francisco-based company, supporting over 15,000 businesses globally, introduced features including the Agentic AI Suite, which streamlines marketing intelligence with AI agents and Model Context Protocol integration. The Incrementality for User Acquisition tool addresses attribution challenges by quantifying touchpoint contributions. Cross-Platform Journeys and LTV Measurement offer unified tracking across devices, while Signal Hub facilitates privacy-safe data collaboration. Enhanced security features, such as the Enterprise-Grade Security Package, reinforce compliance amid evolving privacy regulations. The rollout of these products aims to empower marketers in an AI-driven landscape, enhancing efficiency and insights while adhering to privacy-first principles. As industry challenges evolve, AppsFlyer’s innovations position it at the forefront of autonomous growth, addressing incrementality demands and data fragmentation. This strategic evolution reinforces its commitment to evolving digital marketing landscapes.
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