Apple iPhone 17 Launch and OpenAI’s Recruitment Strategy
On September 19, 2025, the iPhone 17 was unveiled at an Apple Store in Sydney, marking Apple’s latest advancement in mobile technology. Amidst this launch, OpenAI has been actively recruiting top talent from Apple, with over 25 former employees joining in 2025 alone, including experts in design and engineering. This recruitment is spearheaded by Tang Tan, OpenAI’s chief hardware officer and a 25-year Apple veteran, promising a collaborative environment compared to Apple’s bureaucracy.
OpenAI has also secured critical manufacturing partnerships with Luxshare and Goertek, aiming to roll out its first consumer hardware devices by late 2026. These devices may include smart speakers, glasses, and other wearable tech. Notably, OpenAI’s strategy mirrors Apple’s, focusing on elite design talent and premium suppliers to challenge Apple’s hold on the consumer electronics market. This unprecedented talent exodus has raised concerns within Apple, particularly as they continue to license OpenAI’s technologies for Siri and iOS functions.
