Are Google’s AI Overviews Signaling the End of SEO?

A comprehensive analysis of over 150,000 Google search queries reveals how AI Overviews are selectively integrated into search results. While AI Overviews appear in about 30% of queries, their usage is highly intent-driven. They are prevalent in problem-solving and how-to searches, appearing in up to 75% of symptom queries but nearly absent in navigational, local, and transactional searches, where traditional SERP features dominate. Featured Snippets remain significant, often co-occurring with AI Overviews, while People Also Ask (PAA) boxes are consistently present. Knowledge Panels are prioritized for entity-related queries. In commercial contexts, AI summaries are limited, as Google favors structured, monetized results like product carousels. Recipe searches primarily rely on specialized rich results, showcasing Google’s tailored approach, prioritizing user intent effectively. Understanding this distribution is crucial for optimizing content within the evolving SERP landscape.

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