Navigating the Future of Product Launches with Agentic Automation
🚀 As the leader in digital and brand strategies at a major CPG company, I’ve embraced agentic automation for a product launch that pushes boundaries beyond standard prototypes. Here’s what we achieved:
- Content Generation & Localization: Agents created targeted messaging for diverse markets.
- Asset Routing: Seamlessly connected design, legal, and marketing teams.
- SKU Variant Management: Ensured consistency across all channels.
- Post-Launch Adaptability: Quickly addressed changes in claims and packaging.
However, the process revealed challenges:
- Drift Issues: Automated outputs diverged from approved standards over time.
- Continuous System Approach: Shifting focus to real-time monitoring rather than pre-launch control.
With our upcoming Christmas launch featuring 60 influencers and over 500 assets, adapting quickly is crucial. I’m eager to connect with others in the field:
- Are your automation agents handling live assets?
- How do you maintain compliance after launch?
Let’s share insights and innovate together! 💡✨
