Astrology apps have surged in popularity recently, particularly in India, where usage is projected to grow by 35% from 2024 to 2025. Users frequently seek guidance on marriage and relationships, with 65% of queries on platforms like Astrotalk centered around these topics. Astrotalk has connected over 7 crore users with 20,000 professionals, recording impressive daily conversations. Fellow app Melooha has garnered 10 lakh users within 10 months of its launch, relying on AI-generated predictions to cater to relationship inquiries. The user demographic mainly consists of individuals aged 25-45, showing significant activity from tier 1 and tier 2 cities. Coto, another emerging app, serves users discussing relationship dynamics, further underscoring the growing demand for astrological insights. With a projected market value exceeding $7 billion, the digital astrology segment is expected to expand rapidly, reflecting a broader acceptance and reliance on these platforms for personal guidance.
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