Aussie Suiting Brand Unveils Innovative AI Fashion App

Australian luxury fashion house THDR Group has unveiled Neuono, the world’s first AI-led fashion brand offering personalized menswear and womenswear through a smartphone app. Neuono, leveraging the generative AI engine SenseThread, allows users to create made-to-measure garments without in-person fittings, simply by scanning their bodies. The app generates precise measurements and suggests styles, fabrics, and fits tailored to personal preferences. Co-founder Sean Fagan emphasizes that Neuono addresses fashion’s key issues of poor fit and overproduction, promoting a sustainable approach by designing garments on demand. The AI-powered technology combines 3D body mapping with sophisticated styling algorithms, offering over 70 billion fabric and design combinations for custom clothes. Available now on the App Store and Google Play in Australia, the UK, and the US, Neuono aims to streamline custom clothing creation, with average prices for garments around $400 AUD, varying with design choices.

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