At IBC 2025 in Amsterdam, Avid will unveil AI-driven updates for Media Composer, Pro Tools, and MediaCentral, addressing production bottlenecks through enhanced automation. The integration of speech-to-text and translation features into these tools improves editorial workflows, particularly in transcription and media management. Avid’s NEXIS now includes expanded APIs for media handling automation, while the DNx 4.0 codec supports customizable bitrates and automated transcoding tasks. Additionally, MediaCentral’s integrated Rules Engine and Schedule Engine facilitate newsroom scheduling and content processing. Avid is also broadening its partner ecosystem, allowing third-party AI tools to operate within editorial timelines, featuring companies like Quickture and Flawless. This strategy emphasizes embedding automation within familiar platforms to enhance creative control while streamlining processes. Avid’s approach suggests that integrating AI into established tools will encourage editors and broadcasters to adopt automation more willingly. For those looking to master AI-aided subtitling workflows, our MZed course offers invaluable insights.
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