Navigating SaaS Pricing: Lessons from Ferndesk’s Journey
Finding the right pricing model for your SaaS product can be a daunting task, as my experience with Ferndesk reveals. Here are two fundamental mistakes I made and the lessons that can benefit aspiring SaaS entrepreneurs:
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Mistake #1: Pricing Based on Costs
Initially, I focused on costs, leading to rigid usage-based pricing. This confused customers, fearing they’d pay for poor-quality drafts. Now, I’m adopting outcome-based pricing—charging for published articles rather than drafts. This clarity fosters trust and reduces customer anxiety. -
Mistake #2: Adding Complexity
Introducing unnecessary concepts, like “edit credits,” only complicated the pricing structure. Simplicity is key! I transitioned to a straightforward pricing model focused on articles published, enhancing user understanding and satisfaction.
Takeaways for SaaS Pricing:
- Eliminate complexity whenever possible.
- Prioritize outcomes over cost.
Have you experienced similar challenges in pricing your SaaS? Share your thoughts below! 🔽
