BBC Considered Legal Action Against AI Start-up Perplexity for Content Scraping Issues

The BBC has issued a legal warning to AI search engine Perplexity, claiming it has evidence that the company’s AI model was trained using BBC content without permission. The broadcaster insists that unless Perplexity stops scraping its content, deletes any copies, and proposes financial compensation, it will seek an injunction. This action marks the BBC’s first move against AI companies regarding content misuse, driven by concerns over potential damage to its reputation and trust among UK viewers. Perplexity, valued at $14 billion and backed by prominent investors like Jeff Bezos, responded that the BBC’s claims are misleading and represent a mishandling of technology and copyright law. The BBC has been exploring licensing deals with tech firms for content use while simultaneously registering copyrights with the US Copyright Office. Perplexity is also facing other legal challenges from media outlets, though it has established revenue-sharing agreements with some publishers.

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