Bell has forged an exclusive partnership with Perplexity, granting eligible Canadian customers a complimentary year of Perplexity Pro, a powerful AI search tool valued at nearly $300. This initiative aligns with Bell’s strategy to leverage its robust fiber, 5G, and 5G+ networks to enhance AI-powered productivity for millions of Canadians. Perplexity Pro, which utilizes advanced models like GPT-5, Claude 4.0, and Gemini 2.5 Pro, offers features such as cited conversational search to aid in research, content planning, and data analysis. Bell’s move reflects a broader industry trend, where global telecoms like Deutsche Telekom and SoftBank are integrating AI services into their consumer offerings. By transitioning from mere connectivity providers to AI service platforms, Bell aims to boost customer loyalty and generate new revenue streams. This timely launch coincides with the back-to-school season, positioning Bell as a key player in the evolving digital services landscape.
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