Wednesday, August 20, 2025

BetterPic Secures $2.5 Million Seed Funding to Enhance AI Photography Tools in Estonia

Tallinn-based AI startup BetterPic has raised $2.5 million in seed funding from MOC Capital, Shilling VC, and other tech and fashion investors. Founded in 2024, the company specializes in AI tools for professional photography, offering two key products: BetterPic for headshots and BetterStudio for AI-powered fashion shoots. Without prior funding, BetterPic generated over 32 million images and achieved $3.2 million in annualized revenue. The investment will help expand its B2B subscription offerings and enhance technology for verified AI-driven photo models. BetterPic is part of BetterGroup and has experienced rapid growth, operating profitably from day one. Its innovative approach allows brands to create high-quality visuals at a fraction of traditional costs—cutting production time and expenses significantly. By uniquely fusing real models with AI, BetterPic introduces Verified AI twins, ensuring compliance with legal and ethical standards while serving a growing market demand for efficient commercial photography solutions.

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