Airtel Partners with Perplexity to Offer Free AI-Powered Subscription to 360 Million Customers
Bharti Airtel has teamed up with Perplexity to provide a complimentary one-year subscription of Perplexity Pro to its 360 million customers, enhancing their digital experience across mobile, broadband, and DTH services. Perplexity’s advanced AI-driven platform delivers research-backed, conversational answers, revolutionizing traditional search methods. The Pro version, valued at ₹17,000 annually, includes premium AI models like GPT-4.1, as well as features such as image generation, file analysis, and more. Airtel customers can access these benefits through the Airtel Thanks app at no cost. Gopal Vittal, Airtel’s MD, emphasized the partnership’s significance in empowering users with innovative tools. Use-case scenarios highlight practical applications, from students conducting research to professionals planning trips. This exclusive collaboration marks a pivotal moment for AI accessibility in India’s telecom sector. Offer valid for 12 months; terms apply.