John Donahue, an award-winning biddable media strategist and founder of Up and to the Right, has launched Biddable Assets Inc., an AI-driven venture aimed at transforming media optimization for enterprise advertisers. Their flagship product, Media Optimization Manager, is an AI-powered platform designed to automate and centralize media optimization in auction-based environments like programmatic and paid social. Tailored for complex global marketers, this platform utilizes custom algorithms to enhance campaign efficiency and effectiveness. With over a decade of experience in delivering cost savings for major advertisers, Donahue’s team combines auction science, data science, and marketing science into a cohesive adaptive system. Early traction includes partnerships with two Fortune 100 CPG brands and support from TD7 investors. Mark Damien, a veteran in advertising data science, has joined as Partner and Chief Data Scientist. Media Optimization Manager will enter pre-beta development, with early trials set for Q4 2025. For more details, visit biddableassets.com.
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