According to data from Attest, 44.4% of US adults are likely to use AI tools like ChatGPT or Copilot for researching potential purchases. However, a separate survey from Workera revealed that only 17% of full-time professionals in large companies frequently utilize AI tools in their daily tasks. Globally, 40% of AI tool users believe that while chatbots offer quick responses, human interactions are essential for empathy and understanding. Marketers can leverage this data to understand the consumer journey better and enhance their visibility in AI-generated responses through machine-to-machine marketing initiatives. This insight comes as part of EMARKETER’s special coverage on AI in Marketing, based on a survey of 1,000 US adults aged 18-67 conducted on April 2, 2025.
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Shoppers Embrace AI Tools for Smarter Comparison Shopping
Fortinet Enhances Workspace Security Suite with AI and Innovative Tools
Fortinet has introduced enhancements to its security portfolio, specifically with the launch of the FortiMail Workspace Security suite. This suite expands upon traditional email security to encompass web browsers and collaboration tools, integrating updates to the FortiDLP platform for data loss prevention and insider risk management. Nirav Shah emphasized the need for a unified cybersecurity strategy given the rise in AI-driven cybercrime methods, including automated phishing and deepfake technologies.
The suite aims to enhance protection as the hybrid work model increases reliance on SaaS platforms, which brings new risks. Features include improved visibility of user activities across digital environments, a managed incident response service, and updates to FortiDLP for better data security. The integration of AI throughout these offerings is designed to streamline security processes and improve threat detection, ultimately helping organizations manage both external and internal risks more effectively.
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Google’s Innovative AI Tool Can Imitate Your Writing Style for Email Responses, According to DeepMind Leader
Artificial Intelligence (AI) is increasingly transforming daily interactions, particularly in communication. Google is at the forefront of this evolution, with plans for a new AI email tool confirmed by DeepMind CEO Demis Hassabis. This upcoming tool aims to automate email responses, replicating users’ unique writing styles. Currently in development, it will serve as a personal assistant, capable of managing communications by learning from users’ past writing habits, tone, and preferences. Unlike existing features like Gmail’s Smart Reply and Smart Compose, this tool promises enhanced personalization, offering responses that reflect the user’s specific language intricacies, sense of formality, and even humor. Hassabis expressed a desire for a next-generation email solution that could significantly reduce the burden of managing emails, suggesting a readiness among users to invest in such technology for greater efficiency in professional communication.
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Concerns Over Deepfakes: A Personal Perspective – The Irish Times
Sarah Friar stepped down as CEO of Nextdoor, feeling she had maximized growth and was approaching retirement. Shortly after, she was recruited by OpenAI as CFO, drawn by the opportunity to shape a pivotal moment in technology. At the Dublin Tech Summit in 2024, she discussed AI advancements and the necessity for strategic finance to support growth. Since joining OpenAI, significant funding rounds were secured, including a historic $40 billion round. While 95% of users remain on a free plan, Friar focuses on creating a viable business model that supports wider access. OpenAI’s expansion into Europe includes a growing Irish office as it navigates regulatory challenges. With concerns about AI misuse, she emphasizes a balanced regulatory approach. OpenAI has also partnered with Jony Ive to create a new device to enhance user interaction with AI, aiming to redefine how people engage with this technology and stimulate innovation in the AI landscape.
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Snowflake Simplifies the Development of AI Applications and Agents
Snowflake is introducing new features to facilitate AI application development through its Marketplace, aiming to eliminate barriers to AI adoption. The initiative includes Agentic Products that utilize agentic AI directly within Snowflake’s environment, allowing data professionals to leverage pre-trained models without transferring data, enhancing security. Collaborations with external sources like The Associated Press enable seamless access to valuable data while respecting intellectual property. Additionally, the expanded Marketplace Capacity Drawdown Program lets customers use Snowflake credits for integrated partners’ solutions, expediting implementations. Security updates improve app management, allowing multiple app versions for A/B testing. Snowflake Data Clean Rooms will offer advanced advertising measurement capabilities, enabling secure and flexible data sharing among partners. The Horizon Catalog streamlines data discovery, facilitating access to sensitive data via a request-for-access framework. These advancements emphasize Snowflake’s commitment to democratizing AI technology while enhancing collaboration and efficiency.
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Brambati Explores AI Innovations in Roasting Applications
Brambati SpA is poised to celebrate its 80th anniversary in 2025 while embracing emerging technologies to foster innovation. Currently, the company is developing AI-driven applications to analyze data from its plant database and coffee roasters, aiming to enhance the efficiency of the roasting process. The AI program will generate insights on improving roaster productivity, energy consumption, and predictive maintenance. Additionally, Brambati plans to implement new roaster software to ensure consistency in the coffee’s flavor profile by standardizing parameters like color, moisture, and weight loss. This technology will continuously learn, providing ongoing improvements and minimizing adjustments needed during recipe changes or seasonal shifts. The system will analyze historical and real-time data to advance roaster performance and ensure safer data exchanges via a dedicated remote connection. Overall, Brambati’s initiatives focus on enhancing quality and efficiency in coffee roasting while adapting seamlessly to evolving needs.
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5 Incredible ChatGPT Image Prompts You’ll Wish You Discovered Sooner!
ChatGPT has emerged as a significant player in AI image generation, competing with established tools like Midjourney and DALL-E. Initially focusing on text, its image capabilities have expanded impressively, producing realistic images that rival those from professional photographers without the need for technical prompts. Users can generate images for free through the ChatGPT interface, offering access without additional costs or usage limits.
Five effective prompts were highlighted:
- Professional Headshot: Creates realistic portraits, capturing natural features and environments.
- Whimsical Character Design: Generates imaginative images, such as a duck wearing a straw hat, showcasing creativity.
- Product Photography: Produces commercial-style images, like sleek headphones, using precise lighting and aesthetics.
- Dynamic Landscapes: Captures the energy of nature, merging movement and atmospheric lighting.
- Food Styling and Texture: Creates appealing depictions of dishes, emphasizing texture and layers.
These prompts demonstrate ChatGPT’s robust capabilities in image generation.
Rowland.ai Partners with American Association of Professional Landmen to Bring AI Innovations to the Landman Community – Business Wire
Rowland.ai has joined the American Association of Professional Landmen (AAPL) Affinity Vendor Group, aiming to enhance the capabilities of landmen through AI-driven solutions. This collaboration will enable AAPL members to access Rowland.ai’s innovative tools designed to streamline operations, improve efficiency, and reduce costs in land management. By integrating advanced artificial intelligence technologies, Rowland.ai seeks to empower landmen with data-driven insights, simplifying complex tasks and decision-making processes. The partnership underscores a commitment to advancing the land management profession and adapting to the evolving needs of the industry. AAPL members can expect improved workflow and productivity as they leverage these cutting-edge AI resources. Through this alliance, Rowland.ai aims to foster growth and innovation, highlighting the potential of technology in transforming traditional practices in land management.
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Clairity Breast: FDA Approved with Support from the Breast Cancer Research Foundation
Clairity Breast is revolutionizing breast cancer care through its AI-powered platform, recently granted FDA De Novo authorization. This innovative tool predicts a woman’s five-year risk of developing breast cancer using only a standard mammogram, making it the first of its kind. Unlike current models that depend on age or family history, Clairity analyzes subtle imaging patterns, enabling personalized follow-up care before any disease signs appear. Remarkably, studies show that many women in their 40s have high-risk levels akin to older women, supporting a risk-based screening approach. The platform aims to close care gaps by ensuring representation across diverse racial and ethnic groups, making early detection accessible, especially for those without family histories of breast cancer. Scheduled for commercial launch in 2025, Clairity Breast promises to transform mammograms from diagnostic tools into predictive assessments, enhancing early detection and empowering women to take charge of their health.
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Embracing Innovation: Aspenwood Integrates AI and Cutting-Edge Technologies in 2025 – Senior Housing News
Aspenwood Senior Living is embracing technology in 2025 by piloting and deploying a range of AI and digital tools to enhance operational efficiency and resident experiences. Their initiatives include using AI for predictive analytics in staffing and resident care, which aim to streamline services and improve personalized care plans. The organization is also exploring virtual reality for immersive training and engagement activities. Additionally, Aspenwood is integrating telehealth solutions to provide residents with convenient access to healthcare professionals. The focus on technology is part of a broader strategy to remain competitive in the senior housing sector and meet evolving resident expectations. As they move forward, Aspenwood aims to foster a tech-savvy culture that prioritizes innovation while ensuring quality care and community engagement for its residents.
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