BNTO, an innovative AI-powered platform for fashion, recently secured $15 million in Series A funding, primarily from Notable Capital, with support from Basis Set Ventures, NEA, and AI Fund. The New York and Los Angeles-based startup aims to revolutionize the fashion industry by offering a subscription box service where users can curate six styles starting at $98 monthly. The reusable, waterproof cube-shaped bag reduces fast-fashion waste and laundry needs.
With the debut of its AI styling agent, “Maya,” BNTO allows subscribers to strategically purchase their favorite styles at dynamic discounts, addressing the trend where 79% of Gen Z shoppers prefer waiting for sales. By integrating ALMA.AI, BNTO’s proprietary operating system, the platform provides personalized fashion recommendations based on users’ preferences and environmental factors. BNTO’s approach targets not only sustainable fashion but also enhances the retail experience, making it a pioneer in the emerging omni-consumption model.
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