Booking.com Alerts Travelers to Growing Threat of AI-Driven Scams in Tourism

Booking.com has reported a significant rise in sophisticated AI-driven scams targeting the tourism industry over the past two and a half years, particularly following the launch of ChatGPT in 2022. According to global security director Marnie Wilking, these organized criminal groups have shifted their focus to travel due to a post-pandemic surge in tourism. They exploit vulnerabilities in hotels, tourist apartments, and travel platforms to access customer data. These scams involve creating convincing phishing emails that evade security measures, allowing criminals to profit quickly and share their methods with others. To combat this threat, cybersecurity experts advise businesses and customers to implement two-factor authentication, keep their systems updated, and be wary of suspicious offers. Initially arising in Spain and Portugal, these scams have expanded globally, highlighting the need for increased vigilance in the travel sector.

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