Bryan Cranston expressed initial concern over his voice and likeness being used without consent on OpenAI’s Sora 2, a generative AI video platform. However, following improved consent protocols, his worries were alleviated. The SAG-AFTRA union confirmed that Cranston raised the matter, leading to OpenAI’s acknowledgment and enhancement of safeguards against unauthorized replication. Cranston emphasized the importance of protecting performers’ rights to control their identity, supported by SAG-AFTRA President Sean Astin’s assurance that these protections are vital for all artists. The ongoing legislative effort, part of the proposed No FAKES Act, aims to prevent unauthorized AI-generated simulations, mandating explicit consent for voice and likeness usage. OpenAI has shown support for this initiative, reinforcing its commitment to safeguarding performers’ rights. The collaboration among major talent agencies emphasizes a collective effort to ensure artists maintain control over their digital likeness, highlighting the need for durable opt-in protocols for all involved in the creative industry.
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